TGW: Building a world-class logistics center for Puma

Puma, one of the world's leading sports brands, has commissioned intralogistics specialist TGW with building a highly automated distribution center. In the Bavarian community of Geiselwind, this spectacular intralogistics system will be completed by spring of 2021. At a three-digit million volume, this is one of the largest orders in TGW's company history. The official go-ahead for the large-scale project was given at the ground-breaking ceremony on 18 February 2019.

With Puma-CFO Michael Lämmermann in attendance, the project was officially launched with a special ceremony. “We are pleased that we were able to convince Puma with our complete package solution. Almost the entire TGW portfolio will be featured in this unique project. Puma is now ideally positioned for the future,” emphasizes Christoph Wolkerstorfer, CSO of the TGW Logistics Group.



One of the world's leading sporting goods manufacturers

Be it team sports, golf, running, or fitness – the shoes, apparel, and accessories with the striking logo are worn by hobby and professional athletes all over the world. Puma is also a supplier to prominent soccer teams and a partner to many world-class athletes. The exchange-listed company was founded in 1948. With a turnover of 4.65 billion euros (2018) and 14,700 employees, Puma blends tradition with the latest lifestyle trends. 

Forever Faster: Now also in intralogistics

The FlashPick®-system, which is TGW’s smart one-stop solution for automated single-piece picking, is the core of the system custom-designed by TGW for Puma. The flexible system guarantees highest performance and short processing times for B2C as well as B2B. The 24-aisle shuttle warehouse offers an impressive 730,000 storage slots. Nearly 500 Stingray shuttles handle storage and retrieval.

When an order is placed, the cartons are retrieved fully automatically and then picked or packed according to customer requirements. The individual functional areas are interconnected by more than 21 kilometers of energy-efficient KingDrive®-conveyor technology.

A 10-year service contract

Puma will continue to rely on the competence and experience of TGW long after the go-live. As part of a 10-year Lifetime Services contract, more than 30 local specialists will continue to ensure that the system runs smoothly 24/7. “The TGW package not only includes the initial investment, but also long-term servicing and maintenance,” emphasizes Christoph Wolkerstorfer. “Together with plant operator BLG, we will ensure maximum plant uptime and top performance.”


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