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Content Manager - Employer Branding (M/F/D)*
In the role as a Content Manager for Employer Branding you are responsible for developing, creating and managing compelling content that strengthens the company’s employer brand, enhances talent engagement and position the organisation as an attractive employer across all relevant internal and external channels. The setting of objectives and the conception of employer‑branding initiatives are carried out in close collaboration with colleagues from People and Culture to ensure alignment with strategic HR and talent acquisition.
What you'll be handling:
- Develop and implement a comprehensive content strategy for employer branding in coordination with Corporate Communications and People and Culture, esp. Talent Acquisition
- Produce engaging content such as employee stories, videos, social media posts, blog articles, internal communications and recruitment materials
- Manage employer branding channels including career websites, LinkedIn, social media platforms, job portals and internal communication spaces
- Plan and execute employer branding campaigns for recruitment, culture, onboarding, diversity & inclusion and employee engagement
- Support HR marketing initiatives, job fairs, events and internal engagement activities
- Evaluate performance of content and campaigns using analytics and KPIs
- Ensure adherence to corporate brand guidelines and communication standards
- Align employer branding messages with the corporate narrative, purpose and values
What you'll need:
- Degree in Communications, Marketing, Journalism, Media, HR or a related field
- 5+ years of experience in content creation, employer branding, corporate communications or digital marketing
- Very strong writing, storytelling and editing skills in German and English (additional languages beneficial)
- Very good understanding of social media platforms, digital channels, content management systems and content formats.
- Very strong project management skills, especially in editorial planning and campaign management
- Very good ability to analyze content performance and use data/analytics for ongoing optimization
- Experience in creating multimedia content (photo, video, graphics); basic production knowledge is an advantage
- Experience in cross-functional collaborating within Marketing and People and Culture and various other stakeholders
What you'll receive:
- Participation in an agile team, latitude, clear objectives and regular feedback
- Wide variety of tasks and room for creativity
- Responsibility in a successful international company with a strong focus on culture and values
- A reliable and stable employer based on the philosophy "Focusing on People – Learning and Growing"
- Exciting, international projects for renowned customers
- Support in reconciling work and family life (flexible working hours, flex time, home office, company child care facility, etc.)
*TGW est un employeur qui promeut l'égalité des chances. Nous invitons toutes les personnes intéressées, par ce poste, à postuler.
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TGW Logistics est une entreprise appartenant à une fondation dont le siège se trouve en Autriche et qui est un leader mondial de l'automatisation des entrepôts et de la logistique d'entreposage. En tant qu'intégrateur de systèmes reconnu, fort de plus de 50 ans d'expérience, nous fournissons des services de bout en bout clé en main : conception, fabrication, installation et maintenance de centres de préparation des commandes alimentés par la mécatronique, la robotique et des solutions logicielles avancées. Avec plus de 4 500 employés répartis entre l'Europe, l'Asie et l'Amérique du Nord, nous combinons l'expertise, l'innovation et un dévouement focalisé sur le client pour aider votre entreprise à se développer. Avec TGW Logistics, vous avez la possibilité de transformer la logistique de votre entrepôt en un avantage concurrentiel.