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Marketing Operations Manager (M/F/D)*
As Marketing Operations Manager, you are the subject-matter expert for digital marketing toolsets, campaign operations, and CRM enablement. You will ensure all inbound and outbound marketing activities are tracked, measurable, and properly integrated into our Microsoft Dynamics CRM environment. You will collaborate closely with content managers and business development to design technically sound campaigns and generate insights that guide investment, targeting, and prioritisation.
Jürgen Bleicher
What you'll be handling:
- Define, monitor and optimise the end-to-end conversion process from awareness to opportunity generation.
- Develop KPIs that track performance along the sales funnel, visualize in dashboards and report insights on marketing effectiveness and pipeline contribution to relevant stakeholders in order to agree corrective action
- Guide content managers on campaign design and retargeting to maximise conversion rates and ROI
- Recommend and architect the technical setup of campaigns (email, paid media, social, account-based, search)
- Evaluate channel performance by topic and industry to advise on optimum media mix allocation
- Own marketing configuration and process requirements within Microsoft Dynamics CRM and connected tools.
- Ensure all inbound and outbound marketing activities are tracked, measurable, and properly integrated into the Microsoft Dynamics CRM environment
- Manage TGW’s social channels, ensuring content format, cadence, and targeting are optimised per platform.
What you'll need:
- At least 10 years of experience in digital marketing or marketing operations
- At least 10 years of experience working with CRM systems, preferably Microsoft Dynamics
- Demonstrated experience integrating marketing tools, automation platforms, and analytics solutions
- Strong understanding of B2B lead lifecycle management and pipeline influence models
- Experience designing and deploying paid advertising campaigns (search, paid social, retargeting)
- Deep knowledge of SEO and its role in inbound demand generation
- Analytical mindset with the ability to translate data into clear recommendations
- Curiosity to stay on top of evolving digital marketing trends, tactics, and MarTech innovation
- Excellent command of English (C2 level)
What you'll receive:
- Participation in an agile team, latitude, clear objectives and regular feedback
Wide variety of tasks and room for creativity - Responsibility in a successful international company with a strong focus on culture and values
- A reliable and stable employer based on the philosophy "Focusing on People – Learning and Growing"
- Exciting, international projects for renowned customers
- Support in reconciling work and family life (flexible working hours, flex time, home office, company child care facility, etc.)
In this position, you can expect the following benefits, among others.
We offer an attractive salary in line with the market, which can be above the collective agreement depending on qualifications and experience. The minimum gross basic salary based on full-time employment per year is 53.242 Euro.
*TGW est un employeur qui promeut l'égalité des chances. Nous invitons toutes les personnes intéressées, par ce poste, à postuler.
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TGW Logistics est une entreprise appartenant à une fondation dont le siège se trouve en Autriche et qui est un leader mondial de l'automatisation des entrepôts et de la logistique d'entreposage. En tant qu'intégrateur de systèmes reconnu, fort de plus de 50 ans d'expérience, nous fournissons des services de bout en bout clé en main : conception, fabrication, installation et maintenance de centres de préparation des commandes alimentés par la mécatronique, la robotique et des solutions logicielles avancées. Avec plus de 4 500 employés répartis entre l'Europe, l'Asie et l'Amérique du Nord, nous combinons l'expertise, l'innovation et un dévouement focalisé sur le client pour aider votre entreprise à se développer. Avec TGW Logistics, vous avez la possibilité de transformer la logistique de votre entrepôt en un avantage concurrentiel.
