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Press Article

OVS, the Italian fashion retail specialist, relies on TGW Logistics

  • Automation reduces processing times and increases performance and flexibility.
  • With FlashPick, OVS efficiently manages omnichannel order fulfillment: store replenishment, e-commerce orders, and marketplace logistics.
  • TGW Software plans, controls, and optimizes all warehouse automation processes.

(Marchtrenk, Austria, May 26, 2025) The clothing retail company is the market leader in Italy and brings together the OVS, UPIM, and Stefanel brands under one roof. With around 2,000 stores, it recently achieved a turnover of 1.63 billion Euros. TGW Logistics implemented a FlashPick system at the distribution center located southwest of Milan. The final commissioning of the highly automated omnichannel system took place in May 2024, and the system now handles the picking and preparation of approximately 100,000 clothing items per day.

The core objectives of the project were the creation of a single automated storage area for replenishment using TGW’s shuttle system, the reduction of cycle times, and greater flexibility in preparing online orders and replenishing individual sizes for OVS` store network. FlashPick was also chosen for its flexibility in handling order picking across various profiles and sizes – from a single size of a specific item for an e-commerce customer to kits containing the full-size range of an item for a store.

The Omnichannel System at OVS

The heart of the OVS distribution center in Pontenure is TGW’s FlashPick, the intelligent goods-to-person picking solution. The system includes a six-aisle shuttle warehouse and ergonomic PickCenter workstations. 

The various functional areas of the facility are connected by the energy-efficient KingDrive conveyor system, and in the packing phase, shipments are automatically processed by carton erectors and closing machines.

Additionally, TGW Logistics implemented a Material Flow Control (MFC) system to manage the flow of load carriers, the Warehouse Control System (WCS), and oversaw the integration with the customer’s WMS.

Fulfillment Center in Pontenure Fulfillment Center in Pontenure

"We are very pleased to have convinced OVS of the capabilities and flexibility of our solution," underscores Matteo Righini, Managing Director of TGW Italy. "Thanks to the FlashPick system, the company is now optimally organized to meet the demands of omnichannel retail and can efficiently align store deliveries with online commerce."

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TGW Logistics is a foundation-owned company headquartered in Austria and a global leader in warehouse automation and warehouse logistics. As a trusted systems integrator with more than 50 years of experience, we deliver end-to-end services: designing, implementing, and maintaining fulfillment centers powered by mechatronics, robotics, and advanced software solutions. With over 4,500 employees spanning Europe, Asia, and North America, we combine expertise, innovation, and a customer-centric dedication to help keep your business growing. With TGW Logistics, it's possible to transform your warehouse logistics into a competitive advantage.