Sports Equipment Logistics

INTERSPORT Optimizes Supply Chain with TGW Logistics

Wels, Austria

Warehouse Automation Solutions for Maximum Efficiency and Performance

INTERSPORT Austria has set new standards in sports retail. With a state-of-the-art logistics campus in Wels, the company optimized its consumer goods supply chain and created maximum efficiency. The largest single investment in the company's history stands for uncompromising performance, state-of-the-art automation technologies, and efficient centralization.

On over 430,500 ft², innovative IT systems, intelligent robotics, and artificial intelligence combine to create a powerful, future-proof solution. The result: top-of-the-line order processing speed, maximum transparency, and significant business advantages.

About Intersport

With over 5,500 stores across more than 40 countries, INTERSPORT is the global leader in local sports. INTERSPORT Austria serves more than 1.8 million customers across 280+ locations in Austria, as well as in the Czech Republic, Slovakia, and Hungary. Its new consumer goods logistics strategy focuses on performance and growth, shaping the future of the sporting goods industry with cutting-edge solutions and unparalleled efficiency.

The Challenges

The rapid growth of INTERSPORT posed enormous challenges for the existing logistics structure. Decentralized locations with outdated IT systems and manual processes made efficient processing difficult. Customers expect fast, error-free deliveries and smooth returns—requirements that the existing structure could no longer meet.

FlashPick goods-to-person system

How TGW Logistics Made It Possible!

TGW Logistics implemented a state-of-the-art logistics solution at the INTERSPORT campus in Wels, equipped with FlashPick. The intelligent goods-to-person warehouse automation system increases throughput, reduces lead times, and maximizes process reliability. The flexible, high-performance solution optimizes picking for ultimate efficiency and scalability. FlashPick ensures the highest performance in order fulfillment and enables maximum responsiveness to demand fluctuations.

Advantages of the warehouse automation solution for INTERSPORT:

Centralization & Efficiency: Consolidation of all logistics processes in one powerful hub.
Reduced labor needs and errors: State-of-the-art robotics and automation technologies reduced manual intervention by 40%.
Omni channel & flexible: Ecommerce, wholesale, and retail merge into one integrated solution.
Dynamic control: AI-powered analytics optimize inventory, routes, and packaging processes.
Micro fulfillment: Stores act as strategic logistics hubs for same-day delivery and local pick-up services.

Technological Strategy: The Pillars for Maximum Performance

PickCenter RovoFlex: AI-based picking robot

The ergonomic PickCenter One picking workstations combined with the hybrid RovoFlex unite ergonomics and intelligent automation. The system can be operated flexibly both manually and fully automatically. While PickCenter One supports ergonomic order picking, AI-supported RovoFlex robotics ensure precise, error-free processes. In combination with a high-density shuttle system, a scalable solution for maximum efficiency and process reliability is created.

Autonomous precision – Independent, error-free picking
Adaptive learning – Machine learning optimizes the gripping process in real time
Dynamic adaptation – Flexible handling of varying orders & assortments
Maximum efficiency – 24/7 operation

Smart Software: TGW Warehouse Management System WERX

The digital transformation of their consumer goods logistics is based on a state-of-the-art, connected platform. The TGW Warehouse Management System WERX is the heart of the control system and ensures efficiency at the highest level. WERX combines intelligent algorithms with real-time monitoring. Predictive analytics and dynamic inventory optimization enable rapid responses to demand fluctuations and optimize the entire material flow.

Real-time monitoring: Complete movement control of all goods
Predictive Analytics: Early bottleneck detection and proactive control
Web-based decision-making module: Dynamically control whether ecommerce orders are shipped from the central warehouse or a store

PackChain: Smart packaging solution

PackChain reduces packaging material and improves transportation efficiency through automated packing pattern formations. Optimized loading units reduce costs, minimize CO₂ emissions, and increase the ecological efficiency of the supply chain.

Right-sized packing service: Automated packing patterns minimize material consumption
Reduced fuel consumption: Cost-saving logistics through compact packaging

Delivering Excellence

With this innovative warehouse automation solution, INTERSPORT is setting new standards for performance, flexibility, and customer proximity and shaping the future of consumer goods logistics.

Increased efficiency by +40% through automated processes
Transport costs reduced by 7% thanks to optimized routes and packaging
External storage space reduced by 93% through intelligent inventory optimization
Picking error rate below 0.5% with AI-powered analytics
Cost-saving logistics through reduced transport routes and optimized processes