Cultura entrusts its future omnichannel logistics to TGW Logistics

Press Information

03.11.2026

Cultura has chosen the FlashPick automated goods-to-person order fulfilment system to equip its future omnichannel logistics hub.
The site will incorporate automated solutions for goods-in, storage, order fulfilment and palletising.
Provision for future expansion has been built into the design of the facility from the outset.

(Créteil, France, November 3rd 2026) In Ferrières-en-Gâtinais, approximately 100 kilometres south of Paris, TGW Logistics will build Cultura’s future omnichannel logistics hub (for in-store and e-commerce orders). With over 120 shops and an e-commerce site offering several million products, Cultura is now a major French player in the cultural and artistic sectors and a leading bookseller. The site is scheduled to become operational in February 2028.

By entrusting this strategic project to TGW Logistics, Cultura aims to support its long-term omnichannel growth.

The retailer aims to improve the performance of its logistics operations. It also seeks to optimise the customer experience across all its sales channels, through shorter delivery times and personalised services. Furthermore, this project is intended to reduce its environmental impact and improve the ergonomics of workstations for its staff.

A comprehensive and scalable omnichannel solution

The scope of the supply includes receiving stations, bin-loading and replenishment stations, a FlashPick system with 115,000 bin locations, and ergonomic PickCenter One order-picking stations. The system will also incorporate a dispatch buffer and fully automated AutoStax palletising systems.

The facilities installed at Ferrières-en-Gâtinais guarantee a high level of performance, flexibility and scalability. Provision for future expansion was incorporated right from the design phase to support the evolving logistics requirements and strategy of Cultura.

A strategic collaboration with great potential

Several factors contributed to this collaboration, notably a solution closely aligned with Cultura’s operational needs, an approach based on a genuine partnership, solid experience with comparable projects, and TGW Logistics’ ability to reduce and manage complexity.

Beyond this strategic project, this collaboration with Cultura represents a major benchmark for TGW Logistics. A dedicated, full-service TGW Logistics maintenance team will be on site to ensure the solution remains available at all times.

“Cultura’s growth ambitions required a logistics solution that was high-performing, scalable and tailored to our specific needs. Beyond the technological solution provided by TGW Logistics, this project has become a wonderful collective endeavour. The teams’ willingness to listen right from the pre-sales phase, their ability to work with us to find the right balance between performance, scalability and managing complexity, as well as visits to other sites equipped by TGW Logistics, were decisive factors in our choice. Today, the equipment is being installed on site, the teams are working side by side to complete each stage, and I see on a daily basis a genuine collective commitment and a shared determination to make this strategic project a success for Cultura” explains Julien Boudy, Director of Product & Operations Transformation, Cultura.

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TGW Logistics is a foundation-owned enterprise headquartered in Austria and a global leader in warehouse automation and warehouse logistics. As a trusted systems integrator with more than 50 years of experience, we provide end-to-end services: designing, implementing, and maintaining fulfillment centers powered by mechatronics, robotics, and advanced software solutions.

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