Centralisation
Omni-channel
DC for

PUMA's newest DC improves service levels

The
goal:
Centralisation

Puma, one of the world's leading sporting goods manufacturers for sport shoes, clothing and accessories, has invested in a new central European Distribution Centre in Geiselwind, Germany. The objective was to bundle multiple B2C/B2B distribution centres into one fulfilment centre. The new omni-channel DC serves all channels (retail/wholesale, direct) from one location and fulfils orders from throughout Europe.

At a glance
Challenges 
Mastered
  • CENTRALISATION Consolidating the European distribution centres into a central fulfilment centre in Geiselwind, Germany

  • OMNI-CHANNEL Fulfilment of retail/wholesale and direct order from one distribution centre

  • AUTOMATION A high degree of automation ensures a consistent output level - even when there are drastic peaks

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Raffaele Destro
Industry Manager Fashion
TGW Logistics Group GmbH
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