Omni-Channel DC for workwear specialist.
CI Factory
DC for

Omni-Channel DC for workwear specialist

Digital processes

enjoy work. As one of the leading manufacturers of workwear (including footwear) and personal protective equipment, engelbert strauss supplies customers around the world. Due to strong growth over the last few years, the brand manufacturer decided to invest in a highly automated omni-channel DC in Schlüchtern, Germany. The goal was to centralize all fulfillment processes in one location, to digitalize and integrate them.

Background Grid
At a glance
  • CONNECTED CI FACTORY Connecting production and fulfillment in one location and comprehensive digitalization and integration of the processes

  • OMNI-CHANNEL DISTRIBUTION Adaptive processing of fluctuating and unpredictable order structures (split-case orders and large-volume supply orders for corporations and stores)

  • HIGHER CUSTOMER SERVICE LEVEL Individual packing patterns and promise of 24-hour delivery

  • INCREASED WAREHOUSE CAPACITY The continuous growth and expansion of products and product range called for a highly automated warehouse solution with one million storage locations

  • INTEGRATED RETURNS HANDLING Faster processing of the returned goods through integration into the overall solution for re-picking


engelbert strauss with its headquarters in Biebergemünd, Germany, was founded in 1946. The company has about 1,400 employees. The workwear expert specializes in the production of clothing and accessories for work, shoes and personal protective equipment – or, as the family-owned company puts it, 'superhero uniforms'. The customer base consists of corporate customers from the skilled trades, industry and service as well as do-it-yourself customers. The products are sold via catalogue, online shop and company-owned retail stores.


In 2012, the continuous growth of engelbert strauss by double-digit percentage points led to the very first occurrence of logistical bottlenecks in Biebergemünd. Therefore, an additional location was rented in Frankfurt.

This measure was successful in providing short-term relief, but in the long run, the existing distribution network was not going to live up to the challenge. The potential for expansion at the Biebergemünd location had been exhausted. At the same time, the technological standard in Frankfurt no longer met the requirements of the workwear specialist. Therefore, engelbert strauss decided to invest in a high-automation omni-channel distribution center that would be capable of serving all distribution channels from one location.

Engelbert Strass Martin Waldenberger Video
Order fulfillment system
as centerpiece
Martin Waldenberger, Sales Project Manager
TGW Logistics Group
"The centerpiece of the CI Factory
is the goods-to-person picking system,
which represents an extremely
high picking capacity.
This is made possible by
the integration of the shuttle system
with revolutionary picking workstations."
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