Omni-Channel Distributionszentrum für PUMA
Centralization
Omni-channel
DC for

PUMA's newest DC improves service levels

The 
goal:
Centralization

Puma, one of the world's leading sporting goods manufacturers for shoes, clothing and accessories, has invested in a new central European Distribution Center  in Geiselwind, Germany. The goal was to combine multiple B2C/B2B distribution centers into one fulfillment center. The new omni-channel DC serves all channels (retail/wholesale, direct) from one location and fulfills orders from throughout Europe.

At a glance
Challenges 
mastered
  • CENTRALIZATION Consolidating the European distribution centers into one central fulfillment center in Geiselwind, Germany

  • OMNI-CHANNEL Fulfillment of retail/wholesale and direct orders from one distribution center

  • AUTOMATION A high degree of automation ensures a consistent output level - even when there are drastic peaks

INTERESTED?

The following topics might be interesting for you as well – Learn more about our services and if you have any questions, contact us!

Raffaele Destro
Industry Manager Fashion
TGW Logistics Group GmbH
Explore TGW