Funzioni:

• Define, monitor and optimise the end-to-end conversion process from awareness to opportunity generation.
• Develop KPIs that track performance along the sales funnel, visualize in dashboards and report insights on marketing effectiveness and pipeline contribution to relevant stakeholders in order to agree corrective action
• Guide content managers on campaign design and retargeting to maximise conversion rates and ROI
• Recommend and architect the technical setup of campaigns (email, paid media, social, account-based, search)
• Evaluate channel performance by topic and industry to advise on optimum media mix allocation
• Own marketing configuration and process requirements within Microsoft Dynamics CRM and connected tools.
• Ensure all inbound and outbound marketing activities are tracked, measurable, and properly integrated into the Microsoft Dynamics CRM environment
• Manage TGW’s social channels, ensuring content format, cadence, and targeting are optimised per platform.

Requisiti:

• At least 10 years of experience in digital marketing or marketing operations
• At least 10 years of experience working with CRM systems, preferably Microsoft Dynamics
• Demonstrated experience integrating marketing tools, automation platforms, and analytics solutions
• Strong understanding of B2B lead lifecycle management and pipeline influence models
• Experience designing and deploying paid advertising campaigns (search, paid social, retargeting)
• Deep knowledge of SEO and its role in inbound demand generation
• Analytical mindset with the ability to translate data into clear recommendations
• Curiosity to stay on top of evolving digital marketing trends, tactics, and MarTech innovation
• Excellent command of English (C2 level)