The demands consumers place on companies are at an all-time high, and expectations will continue to increase as more companies attempt to capture market share. Meeting market demands requires investment in the supply chain and efficient strategies for order fulfillment. The two main strategies established in this area are just-in-case (JIC) and just-in-time (JIT). While the JIT strategy highlights the precise timing of delivery, just-in-case logistics emphasizes maintaining a buffer inventory. But order fulfillment and warehouse logistics don’t have to be all or nothing. Combining strategies into OTIF (On-Time, In Full) and implementing warehouse automation maximizes efficiency and customer satisfaction.